July 16, 2015  By Jack Jodell.  

3BLIn my previous post (as in many before it), I justifiably lambasted predatory corporations and the way they have gradually become ever-more malignant and parasitical since their earliest days. Predatory capitalism is thoroughly disgusting and must be RESPECTFUL REVOLUTIONaGERARD AND STACEYbolished and replaced. But while interviewing Stacey Wear and Gerard Ungerman of The Respectful ( on the Sunday online radio program Here-Be-Monsters The Sunday Show, I learned of an exciting relatively new concept that a few pioneering and courageous businesses are beginning to implement. This concept is known as the Triple Bottom Line (sometimes referred to as 3BL or TBL). This was a very exciting find for me, and I thank Stacey for bringing it up and making me aware of it.  

ELKINGTONAccording to what I saw in Wikipedia,  Triple Bottom Line is an accounting framework originally conceived and put forth by  John Elkington in 1994. Elkmgton, an English-born world authority on corporate responsibility and sustainable development, is currently the Executive Chairman and founding partner of a future-focused business dealing with the intersection of the sustainability, entrepreneurship and innovation movements known as Valons.  Unlike traditional accounting bottom lines, which deal strictly with financial profit or loss, Elkington’s 3BL takes into account a much broader area, including people and our planet as well as profit. By focusing on social, environmental, as well as financial aspects of a business, a much more accurate accounting of that business’s impact on the world is gained. Judicious use of this form of accounting can ensure that a business using it will make a profit in the wisest and safest way possible – keeping environmental and social damage as minimal as possinle as it pursues its profit. (Perhaps if the oil giant BP had used this form of accounting in 2010, the entire Gulf Oil Spillage crisis could have been avoided entirely! Not only would they have escaped billions of dollars in settlement costs, but a great deal of human suffering, lost lives, and environmental destruction would have been completely avoided as well)! At the very least, proper utilization of this vital concept would surely greatly reduce reckless and self-centered, greedy behavior within the business community. This is a concept I strongly urge every business class in the entire country to feature in its scholastic curriculum! 

I applaud the forward-thinking that the Triple Bottom Line represents,  and, while far too few businesses have employed it thus far, I encourage ALL companies – big and small – to begin adopting it as quickly as possible. Very regrettably, the 3BL concept is being completely ignored by the powers that be 0n that neo-liberal creation known as the European Union. Proof of this is abundantly clear in the way that body has just forced the people of Greece to accept a horrible austerity plan, even though those people overwhelmingly rejected austerity TWICE both in an election and just recently in a NO TPPreferendum. The EU’s bottom line purposely left the SOCIAL  aspect out of their bottom line calculations entirely. Now, elderly Greeks on pensions will face drastic pension cuts just to appease billionaires living outside of their country. It is unjust and terrible. LET THIS BE A WARNING OF WHAT WILL HAPPEN IF THE U.S. BECOMES A MEMBER OF THE TRANS PACIFIC PARTNERSHIP! Our laws and regulations will certainly be overturned and voided by ruthless, profit-driven corporatists who have little regard for democracy!

The time for 3BL is DEFINITELY here!
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About jackjodell53

I am an American Dissident trapped in a country where poor and middle class people are constantly being exploited and lied to by a very rigid and conservative plutocratic elite. I believe in government OF, FOR, and BY the people, not one controlled as it now is by corporations and special interests.
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